For search engines and SEO professionals. Since the introduction of PageRank, Google’s algorithm has continued to evolve. They soon realized that the number of links was not enough to measure a site’s relevance because it could simply create hundreds of links. Thus, Google began to consider the diversity and quality of the pages that pointed to backlinks. The algorithm defined that when high-quality pages from different domains create links, the page they link to receives part of their authority, commonly referred to as link juice.
Thus, the search engine can classify the sites according to their level of authority in the buy benin telegram database market. At this point, a site’s reliability (TrustRank), anchor texts, the position of backlinks on the page, and several other factors which we explore below came into play. A page that links to another shows the web crawler a path to take and the URLs it is sharing its authority with.
Therefore, links are essential for crawling and ranking websites on search engines. AI Hacks and Tools to Enhance Human Content Creation How Does Google Evaluate Links? Google’s algorithm uses a multitude of factors to rank pages, which include link evaluation. We’ll take a look now at the main factors that Google evaluates in a page’s links profile. This evaluation goes far beyond quantity, also considering the quality, based on various criteria.