How Big Is the Chinese Wellness Market?

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Around the world, people are becoming more and more interested in improving their well-being. In China, this is no different. The Chinese wellness market is growing rapidly as people become more aware of the benefits of living a healthy lifestyle.

With its huge population, China is unsurprisingly home to one of the world’s largest wellness markets. China’s health and wellness industry is currently valued at $683 billion, which makes it the second-largest wellness market in the world. This vibrant sector attracts increasing investment from both domestic and international players, making it an essential destination for businesses.


The Chinese wellness market is booming and expected to grow even more in the coming years. There are many reasons for this growth, including rising income levels among the middle class, increased awareness of wellness benefits, and government support for the industry.

During the global wellness summit in 2016, due to the health problems list of uruguay cell phone numbers in China (chronic disease will triple among Chinese people over 40 by 2030), the World Health Organization implemented a plan called “Healthy China 2030”, to encourage people to stay healthy, showing health benefits of taking care of themselves. Preventable chronic diseases account for 70% of China.

The new Chinese consumers in the wellness industry
People who consume beauty and health products share similarities: young, (mostly) female, urban, and belong to high-income groups. These people are brave enough to try something new and stick with their belief in a healthy lifestyle.

These women prefer using beauty and personal care products that can help in improving physical and mental health conditions. In the survey, it was also found that most consumers were influenced by their friends and family members when it came to buying wellness-related items.

But it’s not only women growing wellness spending. Young generations in China are becoming the biggest consumer group in the health and wellness market in China. Although they still use some of the traditional Chinese medicine goodies, they are also getting interested in foreign brands and growing their wellness spending online.