Chinese people are very willing to try famous restaurants

[Jahangir655]

The three major instant noodle brands all try to achieve the same taste and mouthfeel as freshly cooked noodles in restaurants. For example, Master Kong's "Express Noodles", Uni-President's "Tang Daren" and Jinmailang's "Lao Fanjia Instant Noodles". Last but not least, try not only to invent new flavors, but also consider local tastes. For example, launch spicy products such as Nongshim Spicy Noodles for specific Chinese customers. Diversify categories Uni-President innovated the "Liangpi" category because most instant noodles on the market are dry noodles, fried noodles and soup noodles. Uni-President's sales on Tmall reached 7,000 packs in one month.

Cooperate with famous restaurants In daily life, Chinese people are very willing to uruguay mobile phone numbers database try famous restaurants. Nissin cooperated with the famous ramen restaurant Musashi to launch instant noodles in cups. Challenges faced by instant noodle brands entering the Chinese market Domestic dominant brands Chinese consumers have high brand loyalty and high brand awareness. Brands such as Master Kong and Uni-President occupy more than half of the market share, totaling about 60%. In 2018, Master Kong occupied 78% of the market share. For new entrants, you need to carefully select distribution channels according to your marketing strategy.

To compete in this food category, companies that launch attractive products to meet customer needs will win. This is a customer-oriented industry. It is also important to differentiate your products to stand out. For example, South Korea's Samyang successfully sold a large number of super spicy noodles, and the spicy noodle challenge quickly became popular online. Chinese people are also sensitive to product placement in foreign events or Korean dramas. Geographically extensive and frequent O2O (online to offline) takeaway delivery service Major Chinese instant noodle brands Some of China's leading brands have a long brand history and loyal customers, such as Master Kong = Kangshifu (market share of 46.6% in 2019), Uni-President = Uni-President (21.2%) and others (Jinmailang, White Elephant, etc.).