For it and where their signed consent appears development of marketing strategies aimed at a . More active participation of consumers through methodologies based on targeted advertising and segmentation as well . As the creation of campaigns for other channels and formats email marketing content marketing etc . The objective of call centers and contact centers is to attract the attention of users . Generate interest and capture leads to receive their consent to make calls in addition we . companies can also make calls that go .
Beyond commercial interest in 99 acres data those cases where the activity involves performing a specific service for . The user and does not the objective of selling you something is the aforementioned point . Of the telecommunications law has no effect the new customer service law will come into . Force in the telecommunications law is not the only one that is shaking up the . Sector in recent months in actionscall you already know we have been talking at length . About the customer service law which will finally come into force after its approval last .
April it will mainly affect both public and private companies that provide a basic service . Of general interest in spain and the companies that have a consumer relationship with their . Clients and meet at least one of these requirements have more than one employee have . An annual turnover of more than millions of euros or an annual business balance of . More than millions of euros their key points are not there are few and among . Them the definition of the basic concept of general interest stands out to encompass activities .