What is growth marketing? Check out the benefits and the role of the analyst

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Have you ever heard of growth marketing? Well, it's a strategy widely used by companies around the world, which aims to make companies grow at a fast and constant pace, while creating a solid and loyal customer base.

Key takeaways from this article
Growth marketing is a growth strategy that seeks to test hypotheses and thus discover which action plans bring the best results for companies.
Among the benefits of the methodology, the following stand out: improved customer experience , faster achievement of results and optimization of resource use.
Growth marketing helps you develop an assertive sales process focused on capturing and retaining leads. To learn how, check out a free guide on the subject.
Take the opportunity to test Agendor's sales CRM and see how it can help your business grow even more!
In practice, growth marketing — as the methodology is called in Portuguese — uses several resources, such as different channels of contact with customers and carrying out tests, in order to discover which actions are more assertive and which should be discarded.

As a result, companies apply resources better, win more consumers and adapt more quickly to changes in the market and customer profiles.

Are you curious to learn more? Then read until the end to learn:

what is growth marketing;
the differences between this strategy and the traditional one;
who is the growth marketing analyst;
the benefits of using this technique.
Enjoy reading!

What is growth marketing?
Growth marketing — or simply growth marketing, in the Portuguese translation — is a strategy turkey mobile phone numbers database that aims to attract more leads, optimize customer relationships and increase sales. To this end, technological techniques and tools are used to promote accelerated growth of the company.

To achieve its goals, the tactic focuses on creating attractive and innovative actions, seeking to differentiate itself from the competition, while optimizing the purchasing journey to retain consumers in the long term.

Here, the idea is not just to grow quickly — which would be a “flash in the pan” that catches on easily but ends very quickly. Instead, the intention is to maintain a fast but constant growth rate, applying it at different times, such as:

customer acquisition and retention;
after-sales actions ;
expansion of market presence.
To this end, several channels and tools are used to keep customers' attention on the brand, such as social networks, email marketing and websites and blogs optimized for SEO .

And how do you know which channels to use? Well, the answer is simple: by testing, since one of the pillars of growth marketing is testing to find out which actions are most effective and which should be discarded.

>>>> Enjoy and read: B2B growth marketing — understand what it is, what the benefits are and how to use it

What is the difference between growth marketing and traditional marketing?
Traditional marketing focuses its actions on customer acquisition — the top of the sales funnel. The idea is to attract the attention of leads and attract them to the purchasing journey. Growth marketing, on the other hand, optimizes all stages, from acquisition to after-sales.

Another difference between the two strategies is that the traditional approach is usually based on proven actions. This means that it does not necessarily seek innovations, using, for example, traditional channels such as TV and newspapers.

Growth marketing focuses its efforts on the internet, using data to define the next steps. For example, it launches a campaign through a channel and analyzes the results to find out whether it is worth repeating in the future or if it requires adjustments.

What is the role of a growth marketing analyst?
In general, this strategy is implemented by the growth marketing analyst or growth analyst. This professional is primarily responsible for drawing up plans to promote the rapid growth of the company's customer base.

In general, he is responsible for:

develop strategies for customer acquisition and retention ;
execute marketing campaigns;
carry out tests to identify the most assertive actions;
monitor metrics to track strategy results.
It is still necessary for the growth marketing analyst to be familiar with the sales funnel — both the traditional version and the one focused on growth.

>>>> See more: what is a sales funnel? How to create one? See the step by step!

What are the benefits of strategy for companies?
Still not convinced why you should adopt a growth marketing strategy? Check out the 4 benefits that this methodology can bring to your company!

1. Brings fast results
One of the pillars of growth marketing is to promote the rapid — and constant — growth of the company. Considering that the strategy uses data to analyze actions, it is possible to monitor campaigns and adopt the tactics that bring the best results.

To illustrate, imagine that you launch a campaign on Instagram and soon realize that the idea was not well received by users. Simply take it offline and adjust the route to recover what was lost, such as: reputation, number of followers, etc.

2. Optimizes the use of resources
Using data to guide decisions brings another benefit: optimizing marketing resources. After all, by analyzing information from previous actions, it is possible to know that an idea that seems brilliant has actually already been put into practice and proved to be a failure.

This way, you don’t waste time — and money — investing in something that has been proven not to bring good results to the company. Instead, you invest resources in more assertive actions.

3. Improves customer experience
Growth marketing also provides an improvement in the customer experience . And the main reason for this is that the strategy focuses its efforts on consumers.

The idea is to create solid and lasting relationships, increasing engagement and making them loyal to the brand.

4. Improves brand image in the market
To conclude our list of benefits of growth marketing, we have an improvement in the brand's image in the market. This means that the company becomes more visible, especially due to its strong online presence, being seen in a positive light by customers and investors.

By the way, around 90% of Brazilians research brands online before buying a product or service, according to a survey by Google . Therefore, investing in growth marketing ensures that your business is seen and remembered by more people.

So, do you feel ready to start a growth marketing strategy? Then take the opportunity to check out our webinar on Inbound and Outbound Marketing , which shows you what to do to attract more customers!

Also take a free trial of Agendor's CRM and see how a 100% Brazilian system helps improve your consumers' journey!