Another example is the brand Gymshark, which sells fitness clothing. According to the script of the video for the BIG DEAL ENERGY campaign, the characters gain superpowers and get into funny situations. One rides an exercise bike, another finds herself inside a show, and the third grows into a giant game character. The dynamism combined with humor brought the video 1.458 million views.
Showcase your Black Friday experience to encourage others to join in. For example, Amazon’s Live Black Friday Deals has received 132K views and 1.2K reviews from shoppers around the world.
You can host a virtual event even if you're in a niche that has phone number list little to do with events. For example, MeUndies, a brand that sells underwear for men and women, hosted an exclusive Facebook Live party on Black Friday, a great option during quarantine.
The event included DJ and dance competitions. The more people joined the party, the bigger the discounts MeUndies offered. The result was 13,000 viewers with a 25% conversion rate.