Talk about your products

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n my experience, salons often underestimate or don't understand why it's important to add content in the form of Instagram stories that show what goes on behind the scenes in the salon . This is country email list exactly the type of content that people love. They like to see a glimpse into real life during the workday and it's up to you to show it to them.

A simple video or boomerang can be an interesting way to engage with Instagram stories and show what you're working on. Or a colleague who has a minute to spare can take a picture of you and add a short description. Try it.

The Instagram profile @salt.hair has an entire selection of stories called "IN ACTION", dedicated only to this type of story.

Video of the hairdresser in action
If you have more time, you can also try short instructional videos where you talk about the process itself, for example. Alternatively, you can just add a short text description.
People love to learn more from you as a professional, so don't hesitate to share this type of content. Share information about products, procedures, solutions, or techniques that are basic and that people often do wrong at home (e.g. blow drying). You know that selling beauty products in your salon is important because it makes up a part of your income. Your products are professional and high-quality, and what is important to mention – your clients cannot buy them in a regular drugstore, so in this case you are their point of sale. Take full advantage of the potential of this advantage.

If you don't yet have a Facebook shop that allows you to tag your products in Facebook posts, as well as Instagram and Instagram stories, I recommend reading the article How to Easily Create a Facebook Shop .

To better introduce your clients to the products you sell for home use, focus on this in your Instagram stories. In addition to the product photo and price, write mainly about the effects of the product and who it is intended for. This way, you can easily have your clients ask you about your products on their own.