The sales channel of discount supermarkets, which are their main competitors, handles an average of 500 reference items in each location. Chinese supermarkets, on the other hand, usually have 1,200.
CONSTANT COMPETITION
There is fierce competition to always offer the lowest price. They make sustainable offers over time with second-brand brands, in addition to discounts on first-brand brands, even knowing that demand is assured.
TOGETHER THEY ARE MUCH MORE
It is very common for them to form a purchasing pool email database to negotiate with wholesalers. They operate through structures of 10 to 15 families. They always buy in cash and use volume as a factor when discussing prices.
REACH EVERY PLACE
Where there is no one, they are there. They enter shantytowns and marginal neighborhoods such as Fuerte Apache, Ciudad Oculta, the outskirts of Florencio Varela, and the Pedrabuena neighborhood in Villa Lugano, among others.
FAMILY BUSINESSES
In these businesses, family always comes first. The owners extend their network of stores through close relatives. The bonds of mutual trust within the family nucleus are felt.