Optimizing your Google Adwords campaigns is a fundamental task that you must take seriously if you want to maximize your money and achieve your sales or branding goals as soon as possible. In this advanced manual, we have compiled a list of more than 30 optimization steps that can help you improve today.
Another key aspect of AdWords is knowing how to interpret reports and organize your account taking segmentation into account. In addition to the 20 SEM tricks we shared a few months ago, today we have for you this advanced manual to optimize search and display campaigns. And see in detail the most important aspects related to the budget of your campaigns, the adjustment of your bids and the text of your ads.
In this chapter of Radio Marketing you will also find many recommendations to improve your Google Adwords ads.
Tips for optimizing search campaignsKeywords Curriculum
In search, you reach users with a higher purchase intent algeria telegram phone numbers campaigns targeting display . Almost all of the optimization work revolves around keywords and improving text ads. So that will be your strong point and where you can stand out.
I present to you the scheme that we will follow in this first section with concrete actions on the search network:
Tasks in Search:
Strategy and organization of campaigns and ad groups
Add ad extensions
In search of the best keywords
Useful tool: the keyword planner
Bid Adjustment
Customizing columns
Information
Search Terms
Ad Scheduling
Devices
Playing with concordances
Improve ad copy
1. Organize campaigns and ad groups well
Different CVsIf you don't segment your campaigns and groups well, you'll be missing out on the opportunity to control and measure correctly. So, as a fundamental tip applicable to any campaign: segment as much as possible.
Geolocation targeting is a key area that should make you think about the number of campaigns in your account. Don't try to cover too many locations in a single campaign because it will be counterproductive.
Ask yourself what type of business you have and act accordingly. For a local business, I recommend restricting your ads to a nearby area of influence, by specific towns or cities. If your company's activity is national, by communities, and if it's international, by countries. As always, the key will be to test and see if you get the expected impact.
Once you have the number of campaigns in mind, you need to plan the number of ad groups. In search, each group should feature a keyword and its possible variations. This will ensure that your ad text is optimized and your keywords are relevant to that specific group.