Whatever the size of your company, it is essential to know what you can do with your branding. Within its possibilities, every company must proactively implement plans to improve its influence on its consumers and achieve greater levels of success in the company.
Ideally, this branding should begin at the same time as the company's activity, since it is much more difficult to change a bad opinion of consumers than to build a good one. We will achieve this with concerted actions from the beginning following a clear strategy.
Why does your company need branding?
Mark or be marked. If you don't define your brand attributes , the market will algeria telegram data it for you and it may be that the opinion of competitors, which will not be the one you want, is the one that ultimately remains in the mind of the consumer . This is the main reason to create a clear branding strategy for your business, but there are a few more. Take note!
Branding helps you stand out from your competition
When you go to a store to buy new sneakers or you're on an e-commerce site, your brain is faced with a multitude of decisions before choosing the model you'll finally buy. But the idea of buying Nike always crosses your mind, right ?
Nike example
Nike has managed, thanks to its branding campaigns, to create an image of reliability in its products that is unrivalled. If you buy Nike shoes or any other sports equipment, you know that you are buying the best equipment in the world.
But is this true? There may be other brands that surpass Nike in terms of technical features, finishes and materials, but in our minds Nike is the best.
Why? Because Nike has dedicated as much time to its branding campaigns as it has to the design of its products, to the point of instilling the idea of reliability and quality in our perception of the brand.
Nowadays we take it for granted, but it has not been a coincidence. Rather, it is the result of campaigns and branding campaigns that combine a good idea, a clear brand image, catchy music and impeccable aesthetics. This shows that when we as customers have several options, the brand helps us make the most important decision: the purchase.
► Branding increases the value of what you sell
If you think about it rationally, there is no reason to pay more for a product that is exactly the same as another. But the reality is that we do it all the time.
This is the result of branding campaigns. The creation of values associated with brands manages to raise the price of products, changing the perception of a basic product to a plus one (even if the composition of the product does not have that plus). It is a psychological added value created thanks to advertising campaigns .
Starbucks example
A great example of this psychological plus is Starbucks , a brand that speaks of people, of emotions , and charges five times more than its competitors for a cup of coffee.
Good branding sells and sells for a higher price.
► Branding creates emotional bonds with its consumers
Storytelling allows you to tell stories to interact with your consumers from an emotional perspective. Branding has long since realised that rational messages convince but do not attract. And that the value of positive thinking about the brand is much greater than any reason.
The same thing happens to us with the people we love, it's hard to explain or quantify. These are feelings that are created by living together. The same thing happens with brands. As you accumulate more experiences with brands , they start to become part of your own story. The fact that brands have a story to tell you helps you understand and love them.