Price aggregators: active assistance in increasing sales

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It is convenient when the cost of one product in several online stores is displayed within one virtual platform. What can I say: almost all potential buyers visit such platforms, which, by the way, are called price aggregators. These modern points of contact between sellers and consumers bring benefits to both parties.

Price aggregators

What makes price aggregators special
The term comes from the English " price" (price list, price) and "aggregator" (software that collects, prepares and classifies media content). In essence, price aggregators are web resources that contain virtual catalogs. They display the cost of identical goods from different sellers, and also collect key information about them. Here you can armenia email lis easily familiarize yourself with the characteristics and features, view photos and videos, find out about availability in the store, select a region, read reviews. And then go to the product card in a specific online store. It should be noted that the price comparison resources themselves are not engaged in sales.

Benefits for users
Customers visiting such sites are potential buyers. Everyone is already interested in buying, because they know what they are looking for. The last steps are to find a product at the most affordable price, spending a minimum of time, and immediately make a deal. Saving time and money is what price monitoring platforms provide to consumers.

Benefits for online stores
There are advantages for sellers in using price monitoring resources. And there are many more:

increase in sales flow in a short period of time;
getting real clicks to the online store;
additional effective platform for promotion;
high conversion rate of traffic into sales;
the ability to see all product data from competitors.
Who pays for the placement of price lists?
For buyers, information about products provided by such web resources is completely free. Online stores pay for the placement of their price lists. Moreover, each platform has its own payment features. This may be a payment for a period of time for placing data, payment for a transition to a product page, a fixed rate, or a percentage of the cost of a specific product.

How to choose a price aggregator
Which price aggregator to choose? This question is best addressed to the search engine, since the most successful resources occupy the first places in its results. And the choice is quite good: about two dozen portals are ready to offer their services in total. But only a few are in the lead - this is easy to track. With whom, if not with them, to create a collaboration in the end?

How to choose a price aggregator

Accommodation requirements
Interaction with the price aggregator occurs by designing and exporting price lists in XML or XLS format. But before starting cooperation, you need to make sure that the site supports the function of uploading content in the specified formats.

The price list indicates the name of the product, its description, characteristics, photos, cost, promotions and discounts. It may also contain additional information - reviews and ratings, for example.

As for the information, it must be complete and reliable. First of all, this concerns the prices and availability of products, as well as their characteristics, terms of purchase and delivery. And the data should be updated as they change, for example, in the range or cost.

In general, conducting a dialogue with a potential buyer through price aggregators turns out to be quite successful.