With the exponential growth of the delivery market and the need for restaurants to adapt to digital transformation, the digital menu has become a necessary tool to attract and win over customers. In addition to facilitating the ordering process, it provides a more practical experience for both the restaurant and the consumer.
However, to ensure that this innovation fulfills its role of generating new sales, entrepreneurs need to know how to attract new customers to this type of solution and today we have brought some strategies to attract more customers to your digital menu and increase the visibility of your restaurant.
Index
How to attract new customers to your digital menu?
Digital Marketing Research
Exclusive Offer or Promotions
Integration with delivery platforms
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How to attract new customers to your digital menu?
Sell more on the digital menu
How to Attract New Customers to Your Digital Menu?
Digital Marketing Research
To attract new customers, it’s important that your digital menu has online visibility . Digital marketing offers several tools to promote your restaurant and attract potential customers. Some strategies include:
Paid Ads : Platforms like Google Ads and Facebook Ads allow you to target the ideal audience for your business, such as people interested in delivery, gastronomy or within a specific radius of your restaurant.
Social media : Use Instagram, Facebook and other social media to promote your digital menu, post photos of dishes and create engagement with your audience through polls and sweepstakes.
SEO (Search Engine Optimization) : Work to ensure that your digital menu and restaurant website appear at the top of search engine results, such as Google. Invest in relevant and SEO-optimized content , such as specifically including reviews and keywords related to your segment.
Exclusive Offer or Promotions
Exclusive promotions and discounts are great ways to attract customers to your digital menu, and many consumers are encouraged to try something new when there’s a special offer involved. Consider some of these ideas:
First Order Discount : Offer a percentage discount or free shipping to new customers who place their first order through your digital menu.
Special combos : Create combos of dishes and drinks at south korea phone number data an exclusive promotional price for those who order from the online menu.
Seasonal promotions : Take advantage of special dates, such as Mother's Day, Christmas or Black Friday, to offer limited promotions that encourage customers to check out your digital menu.
Integration with delivery platforms
Integrating your digital menu on popular delivery platforms such as iFood , Uber Eats, Rappi, Mottu or Bee Delivery can help increase your restaurant's visibility. These platforms have a consolidated user base and can be an excellent gateway for new customers.
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Furthermore, by offering an integrated menu , you facilitate the purchasing process and increase the chance of customer retention.
The integration also allows your restaurant to be included in the featured and promotions lists of these platforms, further increasing its visibility.
Train your team to promote the Digital Menu
Finally, it is essential that your team is engaged in promoting the digital menu. Train your employees to answer customers' questions and help with online orders, explaining the benefits, such as greater convenience and exclusive promotions.
The more informed your team is, the greater the adoption of your menu by consumers.
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How to Attract New Customers to Your Digital Menu?
We can assume that digital menus bring countless advantages to your restaurant. Investing in this type of technology means investing in efficiency, customer satisfaction and, consequently, in the growth of your business.
Now that you are aware of the advantages and benefits of the digital menu, our Web Menu system is ready to select the ideal solution for your establishment and make managing your business easier.
Hurry up and test the Cardápio Web restaurant system for 10 days!