Email remains the #1 channel for ROI, generating $36 for every $1 spent (DMA). But most businesses use just 20% of email's potential. Whether you're targeting consumers (B2C) or businesses (B2B), this guide delivers actionable email lead generation ideas that work in 2024.
B2C Email Lead Generation Ideas
1. Abandoned Cart Series (3X Conversions)
Email 1 (1 hour later): "Forgot something? Your cart is waiting!" + 10% discount
Email 2 (24 hours): "These items are ecuador phone number list selling fast!" + social proof
Email 3 (72 hours): "Last chance - your cart expires soon"
Example (Sephora):
"Your cart is about to vanish! Complete checkout now to get your beauty picks."
2. Birthday/Anniversary Emails
Offer exclusive gifts ("Your birthday gift: $20 credit")
Stat: Birthday emails get 342% higher conversion rates (Experian)
3. "Win Back" Campaigns
Target inactive subscribers
Subject line: "We miss you! Here's 25% off"
4. User-Generated Content Showcases
Feature customer photos/stories
CTA: "Tag us for a chance to be featured!"
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mdabuhasan
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