Account-Based Marketing (ABM):

[tanjila khatun]

SEO (Search Engine Optimization): Implement on-page and off-page SEO strategies to improve organic search rankings and drive qualified traffic for relevant B2C product searches and B2B service queries.
PPC (Pay-Per-Click) Advertising: Plan, launch, and manage paid campaigns on platforms like Google Ads, Meta Ads (Facebook, Instagram), and LinkedIn Ads, optimizing for CPL (Cost Per Lead) and conversion rates. Tailor ad creatives and targeting for B2C (e.g., lifestyle, offers) and B2B (e.g., solutions, ROI).
Content Marketing: Work with content creators to australia phone number list develop lead-generating content assets such as blog posts, e-books, whitepapers, case studies, webinars, videos, and infographics. Strategically gate content where appropriate to capture leads.
Social Media Marketing: Develop and execute social media strategies for lead generation, including organic engagement, targeted ads, and community management on platforms relevant to B2C (Facebook, Instagram, TikTok) and B2B (LinkedIn).

Email Marketing: Design, implement, and manage email marketing campaigns for lead nurturing, re-engagement, and conversion, including welcome series, promotional emails, and drip campaigns for both consumer and business leads.
Landing Page Optimization: Create and optimize high-converting landing pages for various campaigns, ensuring clear CTAs and seamless user experience for both B2C and B2B lead capture forms.
Marketing Automation: Utilize marketing automation platforms (e.g., HubSpot, Zoho Marketing Automation, ActiveCampaign) to streamline lead nurturing workflows, scoring, and segmentation.
III. Analysis & Optimization:

Track, analyze, and report on key lead generation KPIs (Key Performance Indicators) such as lead volume, lead quality, conversion rates, cost per lead (CPL), and ROI for all campaigns.