Performance Analysis & Optimization:

[tanjila khatun]

CRM & Marketing Automation:
Utilize CRM (e.g., HubSpot, Salesforce, Zoho CRM) and marketing automation platforms (e.g., Active Campaign, Mailchimp) for lead tracking, scoring, and nurturing.
Ensure data accuracy and integrity within these systems.

Monitor, analyze, and report on key australia phone number list performance indicators (KPIs) including website traffic, conversion rates, cost per lead (CPL), lead quality, and ROI for all digital campaigns.
Use data insights to continuously optimize campaigns, allocate budget effectively, and identify new growth opportunities.
Conduct A/B testing on various elements (ad creatives, landing pages, email copy, offers) to improve performance.
Collaboration & Communication:

Work closely with the sales team to ensure lead quality and effective handover.
Collaborate with creative, content, and web development teams to ensure cohesive campaign execution.
Stay updated with the latest digital marketing trends, tools, and best practices.
Required Qualifications & Skills:

Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience:
[X+] years of proven experience in digital marketing, with a strong focus on lead generation for both B2C and B2B markets.
Demonstrable success in managing PPC campaigns (Google Ads, Social Media Ads).
Experience with SEO tools and best practices.
Proficiency in marketing automation platforms (e.g., HubSpot, Mailchimp, Active Campaign) and CRM systems (e.g., Salesforce, Zoho CRM).