B2C Demand Generation (Creating broad interest):

[tanjila khatun]

A. B2C (Business-to-Consumer) Lead Generation & Demand Generation

Goal: Make consumers aware of a problem they might have or a lifestyle they could achieve, and subtly introduce your brand as a solution.
Tactics: Viral social media campaigns, australia phone number list entertaining short-form video content, influencer marketing showing product use in daily life, compelling brand storytelling, un-gated blog posts about trends, interactive quizzes that don't immediately ask for contact info, public relations that generate buzz

(e.g., a new eco-friendly product launch).
Example: A sustainable fashion brand posts engaging reels on Instagram showcasing different outfits for various occasions, highlighting the environmental benefits of their fabric. They collaborate with lifestyle influencers who genuinely incorporate the brand into their daily lives. This builds general interest and positive brand perception.
B2C Lead Generation (Capturing interested consumers):

Goal: Get contact information from consumers who are now interested.
Tactics: "Shop Now" buttons on social media ads, email sign-up forms for discounts or exclusive content, quizzes that require email to get results, contests requiring email entry, free samples or trials that need registration, abandoned cart email sequences.

Example: The sustainable fashion brand then runs a targeted ad to those who watched their reels, offering a "20% off your first purchase" if they sign up for the email list, or a "Style Quiz" that provides personalized recommendations and asks for an email to send the results.
B. B2B (Business-to-Business) Lead Generation & Demand Generation
B2B Demand Generation (Creating awareness and solving business problems):

Goal: Educate decision-makers about industry challenges, emerging trends, and new solutions, positioning your company as a trusted thought leader.