Engagement: Reactions, comments (in groups), shares/forwards, poll participation, bot interaction depth, clicks on links.
Lead Generation/Conversion: Bot completion rates, number of qualified leads, leads passed to CRM, sales conversions attributed to Telegram (using UTMs).
Retention: Daily/weekly active users, average session duration (for bots), churn rate.
Customer Satisfaction: Sentiment analysis (for groups), feedback scores via bot.
Phase 2: Data Collection Architecture (The Tools)
Leverage Native Telegram Analytics:
Channels: Monitor subscriber growth, post views, notification uk telegram mobile phone number list stats, and hourly activity. This provides foundational content performance data.
Groups: Track member growth, message volume, top participants, and peak activity times. Essential for community health.
Telegram Ads: For paid acquisition, analyze impressions, clicks, CPI, and conversions to optimize ad spend.
Data Action: Regularly export this data (where possible) or manually track it in a spreadsheet for trend analysis.
Deploy Advanced Third-Party Analytics Tools:
Competitive Intelligence (e.g., TGStat, Telemetr): Use these to benchmark your performance against competitors, identify trending content themes in your niche, and discover potential channels for cross-promotion.
Group Management & Deeper Analytics (e.g., Combot, TeleMe): Integrate these bots into your groups to get detailed insights into user activity heatmaps, top contributors, message types, and basic sentiment analysis. Essential for understanding dynamic group interactions.
Social Media Analytics Suites (e.g., LiveDune, Popsters): If you use a broader social media management tool, check if it integrates with Telegram for a holistic view of your cross-platform performance.
Data Action: Configure these tools for automated reporting and regular review.
Implement Custom Bot Data Collection (The Goldmine):
Purpose: Your Telegram bot is the ultimate first-party data collection engine. It provides the most granular insights into individual user behavior.
Data Points to Collect:
Interaction Paths: Log every button click, command entered, and question answered.
Tools: Many bot platforms offer A/B testing features. For broader campaigns, use UTMs and your web analytics.
Feedback Loops:
Action: Supplement quantitative data with qualitative feedback. Run polls asking for opinions, open up group discussions, and invite direct feedback via your bot.
Benefit: Uncover the "why" behind the numbers.
Stay Agile:
Action: The Telegram platform evolves, and user behaviors change. Be prepared to adapt your strategy rapidly based on new data and platform updates.