Special for the calendar of commercial dates, Customer Day opens up many possibilities for those who want to innovate in actions to sell more in e-commerce on this date.
So, let's learn more about how to sell on this occasion and discover practical tips to apply to your online store on Customer Day 2024!
When is Customer Day 2024?
5 benefits of investing in stocks for Customer Day
What are the best-selling products on Customer Day 2023?
When will the 2024 Customer Day promotions start?
8 ideas to sell more on Customer Day 2024
20 Customer Day messages to engage with your audience
10 promotions to run in your online store on Customer Day
Pay attention to these points to prepare for Customer Day
How to customize your online store for Customer Day 2024
The e-commerce platform to sell more on Customer Day
When is Customer Day 2024?
Keep an eye out to organize your online store's promotion calendar: Customer Day is celebrated on September 15th.
In 2024, Customer Day falls on a Sunday, which is a great time to launch promotions that extend over the entire weekend. In other words, there is the possibility of increasing sales conversion for customers with more free time.
Understand the difference between Customer Day and Consumer Day
Although the names are similar, the two dates are different.
Customer Day has a more commercial history . This is because the date was an initiative of a Brazilian businessman, who aimed to congratulate customers and build loyalty in commercial relations between them and companies. It is a recent date, established in 2003.
World Consumer Rights Day, which is celebrated on March 15, has its origins in the field of Law, and is much more about raising awareness of consumer rights.
Both occasions are important for e-commerce , as they represent an opportunity to increase sales, retain customers and reach new audiences. Therefore, it is worth preparing your online store to improve results.
5 benefits of investing in stocks for Customer Day
Customer Day is a big hit with many online and physical stores because it brings many benefits to those who sell – and to those who buy, too. Let’s take a look at some of these advantages below:
1. Increased visibility on the website
Customer Day promotions generate more traffic to online stores, resulting in more visits, sessions and new leads registered on the platform.
2. Increase in average ticket
Still talking about promotions, offering non-essential products at attractive prices has the potential to increase overall e-commerce sales.
Offering special discounts or free gifts increases sales, both in terms of product volume and average ticket , as customers feel they are getting a good deal.
3. Customer loyalty
We talked about the benefits for new visitors, but we need to highlight that creating targeted promotions for Customer Day 2023 for those who are already customers of your store has a big impact on loyalty .
Actions aimed at repeat customers make them feel recognized and important to the store.
4. Increased brand recall
Actions that tend to put the customer first make brands more japan phone number data human and demonstrate the importance of the customer.
Therefore, using Customer Day as a way to build loyalty also impacts brand recall – your customers will remember how you made them feel special. In fact, the branding strategy helps brands to be remembered by the public.
5. Social media engagement
Customer Day also offers opportunities to create engaging and interactive content on social media. After all, you can use the occasion to promote products or create campaigns to generate new promotions, which leads to an increase in interactions, shares and comments. And, as a consequence, increasing the engagement rate on social media.
Read also: Tips for selling more on Instagram
What are the best-selling products on Customer Day 2023?
Here's a very valuable tip for your e-commerce: focus your efforts on what customers most want to buy.
The best-selling products on Customer Day in 2023 reflected the popularity of some categories that had already been gaining prominence on commercial dates:
Home appliances and electronics : Products such as TVs, cell phones, notebooks and other electronic devices led sales, driven by significant discounts.
Fashion and accessories : Clothing, footwear and accessories continue to be one of the most sought-after categories, with great appeal in promotions.
Beauty and personal care : Cosmetics, skincare products , perfumes and hair care items were in high demand.
Home and kitchen products : Items such as cookware, kitchen utensils, bed linen, table linen and bath linen also saw a considerable increase in sales.
Furniture and decoration : People took advantage of the promotions to renew furniture or decorate their homes.