New charts: how to solve tasks faster every day

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Content
Exercise 1. We look at the number of requests
Exercise 2. Checking traffic quality
Exercise 3. Where is the money, Zin?
Whether charts are useful in analytics or not is not a matter of debate. Any analyst will say that they help to read information faster. We tell you what a marketer's morning with CoMagic can be like now - after the release of our new charts.

Take, for example, Egor. Egor is an internet marketer, he telegram free numbers manages advertising campaigns and analyzes them in CoMagic. Every morning Egor starts with reports, or rather with analyzing graphs. Here is his "workout" for a good start to the working day.

Exercise 1. We look at the number of requests
One of Egor's KPIs is the number of quality requests. Therefore, the dynamics of requests is the first thing that interests him.

Long names of advertising campaigns in the legend are not a problem. Egor adjusts the width of the legend with a slider, hiding information about the campaigns for a while. Then he selects the "Total requests" indicator, filters by type "Quality" and clicks on "Total and average" in the legend. All that remains is to make sure that the plan for the number of requests is fulfilled.

To add curves of other advertising campaigns to the graph, simply select them in the legend. Several curves are displayed in contrasting colors.

Exercise 2. Checking traffic quality
"What about traffic conversion?", Yegor thinks and adds a second indicator "Visits". An additional axis for the second indicator appears on the right side of the graph.


Egor selects the three main advertising channels that generate the most requests: Yandex.Direct, Google AdWords and Email. To see how many visits and requests all three channels brought, Egor clicks the sum icon.

“What if we compare it with last week?” Yegor ponders and adds last week’s charts through the date filter.

Is Egor's traffic targeted? Requests grow and fall along with visits, so yes. But if not, then there is a reason to "dig" into the advertising campaigns.

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Exercise 3. Where is the money, Zin?
Egor is a little worried that he will be asked a similar question, and has learned to determine from graphs how effective his advertising investments were. He shares this with you.

"I have built graphs for the Total Requests and Cost of Request indicators for the Yandex.Direct advertising campaign. If requests grow with the cost, then we can conclude that advertising in this channel is working with maximum efficiency. But I see that the cost graph is ahead of the requests graph in some places. This is a bad sign: each new request costs more, which means the budget needs to be revised."