How to become a targetologist?

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The process of training a future specialist consists of several key stages:

Start by learning the basics of marketing and mobile phone database familiarizing yourself with targeted advertising platforms: Facebook, Instagram, LinkedIn, Google Ads, etc.
Enroll in courses that focus on learning about targeted advertising. For example,WebPromo Experts Academy offers training for various specialized marketing specialists, including targeting specialists.
Use the knowledge you've gained in practice — create test campaigns for yourself or small projects. After that, collect examples of your successful advertising campaigns in your portfolio.
Start looking for your first clients on freelance platforms like Upwork or Freelancer. You can also look for vacancies in companies or agencies.


Conclusions
A targetologist is, in simple terms, a specialist responsible for setting up and optimizing advertising campaigns on social networks. A successful targetologist combines analytical skills with creativity, knows how to learn independently, is disciplined, attentive to details, quickly learns new things and is not afraid to experiment.