Expected impact of ad extensions and formats

[sakibkhan22197]

Google wouldn't be Google if the search engine didn't know exactly whether you've taken ad extensions and different ad formats into account.

Ad extensions such as sitelinks or additional information are absolute must-haves for your ads.

Also, don't forget to test formats like responsive and dynamic search ads. How do they lebanon phone number data perform compared to the standard "expanded text" ad type?

Be willing to experiment and give Google's newer formats a try. Especially with smart bidding strategies, you'll sometimes be rewarded with a significant performance boost (at least that's my experience with e-commerce projects).

Now that we've taken a closer look at the "essence" of ad rank, I'd like to use a small calculation example to illustrate its influence on ad position. Because that's what we're really talking about:



The model mathematically shows how the order of ad positions is determined by the achieved ad rankings.

Advertiser A would be ranked above all Google Ads competitors in this auction, with competitor B in the next position. However, the model doesn't specify whether the ads appear above or below the organic results.

But now it is like this:

Typically, no PPCer spends time calculating ad rankings on a daily basis. That's why Google provided us with auxiliary metrics like average ad position.

And now – do we have reason to mourn the loss of the advertising position or is the whole thing not as hot as it’s cooked?

I can give the all-clear, because Google offers these 4 alternative metrics:


All three advertisers A through C want to secure the best possible positions in the auction. However, assuming Google has set a threshold of at least 9 for the top four spots at the top of the search results, only advertisers A and B would appear there.