The practical part logo and naming

[MasudIbne756]

(fourth point on the map) For the practical creation of the logo and naming, the following concept was kept in mind:

Differentiating factor – Total look idea with study of personal style;
Entrepreneurial approach – Antonio (founder of the Brand) represents an artist, an eclectic person.
Antonio has a scientific approach during the consultation, tools are used that detect based on the person's colors, the morphology of the head etc ... the right cut to enhance the beauty and features of the person's face.

For these reasons, at the naming level, something pertinent to the british student data world of fashion was sought.

Among the various ideas, “Atelhair” was supported, which plays on the liaison between the words “Atelier” (in the fashion field) and “Hair”.

The fundamental aim is that the name immediately conveys to the client the idea of ​​the artist's atelier, that magical place where all ideas come to life, where there are always new intuitions.