Contain the threats
Threats are all external factors that undermine the achievement of objectives. In addition to competitors, other external threats can be :
The infrastructure;
The bureaucratic obstacles and difficulties;
Legislation that is not exactly favorable to business;
Barriers to entry for new companies, such as chinese overseas europe data monopoly regimes or high costs of acquiring new customers;
The tax regime which can often be oppressive;
The consolidated habits of consumers;
The lack of specialized manpower in the area;
Political instability.
SWOT Analysis Example
To explain it concretely, here is an example of SWOT analysis of a manufacturing company, which produces high-quality footwear in the industrial district in the North of Naples. This company operates as a white-label supplier for some large fashion brands, and intends to found its own luxury footwear brand.
Here are the elements resulting from the SWOT Analysis.
The logistical aspects
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