Google Dynamic Remarketing is effective for working with an existing customer base — people who have made purchases or placed orders on the site at least once. Such visitors can be shown products that complement previously purchased ones or are similar to those purchased. This increases the average check and maintains loyalty.
New clients
Even if a person has not yet made a purchase, but has already line data visited the site and viewed certain products, they can also be shown relevant advertising. Perhaps they have not yet made a final decision or have postponed the purchase. Remarketing will remind you about the products.
Potential clients
People who have never visited your site may also see ads if they are similar to your target audience. Remarketing allows you to reach the maximum number of potentially interested users.