Tracking scroll-depth using MonsterInsights

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Clicking the Read More button on AIOSEO's Search Statistics timeline
The chart also compares two key website performance metrics: impressions and clicks.

By comparing this data with the update indicators, you can easily see how each algorithm change may have affected your site's performance.

AIOSEO's SEO Statistics timeline showing the total of search impressions and clicks within a given timeframe
7. Websites that increase time on site by 3 seconds can rank higher in Google search results.
Websites that increase their time on site by 3 seconds can rank one spot higher in Google search results.
The same Backlinko study also found that the average time spent on a site for a first page Google result is 2.5 minutes. This shows that engaging content and a good user experience are both very important factors for SEO.

If you don’t know where to start to improve your site’s user experience , you should first look at your data.

If you use Google Analytics, you can set up user engagement tracking . This shows you which parts of your uruguay telemarketing data site visitors interact with the most and how they navigate your site.

If you have a WooCommerce online store, you will need to set up customer tracking with Google Analytics .

This helps you understand your customers’ journey from the moment they land on your online store until they make a purchase. You can see which products are viewed most often, which pages lead to the most sales, and where customers might be off in the checkout process.

User journey in MonsterInsights
8. The average first page result on Google contains 1,447 words.
Does this mean you always have to focus on long form content? Not necessarily.