We constantly study user demand - what they request in search engines. If we see that there are keywords for which competitors appear in search, but the client's site does not, we ask the development to add pages for these requests.
In this situation, we needed to speed up the appearance of new pages on the site several times. Therefore, we agreed that we would take the process upon ourselves: we set up the work on creating new pages, each twitter data batch was agreed upon with the client. Texts were written for the new pages immediately.
Over the next three months, we created new pages every week — eventually covering all priority products, thus managing to work out all search demand. Landing pages appeared for all user requests, which means we do not lose visitors.
We created pages so that the site would show up for all popular user queries
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