This requires resources not only from the agency, but also from the client's management team

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To implement technical tasks, management first needs to find a programmer and then organize the process of website refinement. To write texts, the participation of the person responsible for marketing in the company is needed to think through the advantages and USP.

At the same time, the company's managerial resources were focused line data on regional expansion: Holz-Haus was actively opening new offices, establishing logistics and export. Therefore, website promotion was temporarily postponed.

The client returned to the SEO issue when summing up the results of 2019 and planning for the next year. By that time, the company had organized business processes that allowed scaling. Therefore, even more serious plans appeared, and SEO here became the very channel that allowed them to be implemented.

More than a year and a half has passed since the SEO audit , during which time the site became visible for fewer requests, and the traffic stagnated. Therefore, despite the presence of a ready-made audit, it was still necessary to conduct the analysis again.