The benefits of SMS personalization

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Personalizing your SMS has many advantages that will easily help you optimize your communication actions with your customers.

Strengthen your customer engagement
Consumers expect businesses to personalize their communications and be more transparent . The numbers speak for themselves: 80% of people want to receive promotional SMS from their favorite brands, 72% are interested in SMS containing useful information , and 43% of users have made a purchase on an e-commerce site after receiving a promotional SMS. These statistics show how SMS is a powerful channel for capturing attention and generating engagement.

By personalizing your text messages with the recipient's first name, offers tailored to their preferences or specific information, you show them that you are listening to them.

This will strengthen their engagement since they will feel personally taken into account. They will therefore be more inclined to take action (by clicking on the link if it is present for example), which will increase your chances of conversion .


By creating a stronger connection , you not only boost immediate engagement, company phone number malaysia but you also promote long-term loyalty!

Make your communication more effective
Personalizing your SMS messages doesn’t just help improve engagement . It also maximizes the effectiveness of your campaigns by precisely targeting the needs and interests of each of your contacts.

By segmenting your contacts and tailoring your message content based on their personal information, you can send more relevant offers and improve the effectiveness of your SMS campaigns overall.

For example, a clothing store could send an exclusive SMS to a customer mentioning that a new collection from their favorite brand has been released, rather than a mass message.
By personalizing your SMS, you therefore ensure that your messages are not only read , but also encourage purchase . This also improves your ROI while creating a stronger relationship with your contacts.



How to personalize your messages?
There are many ways to personalize your messages effectively and stand out from your competitors . Here are three important elements for successful personalization:

Sender customization
The first thing your recipients see when they receive your SMS is the sender name . By personalizing the latter, you can immediately be identified and reassure your customers.

Including your brand name lets recipients know who the message is from right away . This not only increases your open rate , but also prevents your text messages from being perceived as spam.

Additionally, a personalized sender strengthens the relationship with your customers . They quickly identify the source of the message and are more likely to interact with a brand they recognize. This is a crucial first step to optimizing the effectiveness of your SMS campaigns.