Maximize campaign instead of a Search

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taniakhatuntrisha@
Posts: 380
Joined: Sat Dec 21, 2024 6:27 am

Maximize campaign instead of a Search

Post by taniakhatuntrisha@ »

How a Maximizer campaign works with your account's search campaigns or keywords

Maximizer campaigns complement existing search campaigns and follow keyword targeting.
If a user query is identical to an active Search keyword of any match type in the account, the Search campaign will take priority over the Maximize campaign.
If the query is not an exact match to an active search keyword, the campaign or ad with canada whatsapp lead the highest Ad Rank (which takes into account the relevance and performance of the creative) will be selected.

Sometimes you may see existing keywords appear in a campaign because they don't meet the criteria. Search keywords won't show ads if:
The campaign is limited by budget.
The keyword has low search volume.
None of the creatives or landing pages for the ad group are approved.
Not all campaign or ad group targeting criteria may be met.
Search topics are given the same priority as phrase match and broad match keywords.
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