10. Maximize the data you collect with your forms.

[[email protected]]

Include a snippet from your privacy policy, like “No credit card required.” Ensure your CTA is more prominent than your link to your privacy policy, so your site visitors aren’t distracted from submitting their information.

privacy policy link example
9. Consider using multi-page forms
Are you asking for more information from your leads? Consider using a form with multiple pages. This layout makes your form look simple and easy to fill out.

Because using multi-page forms adds more steps, break up the pages according to phases. For example, let’s say aside from their name and contact information, you also need information about their organization and their preferred schedule for a demo. You can dedicate the first page to their contact details, the second to their organization, and the third to booking a demo appointment.

Yes, the 9 other tactics are focused on getting more people to fill out your web forms. However, you’re leaving a lot of good information on the table if you’re only focused on the data someone entered into your form.

Tools like Google Analytics, Nutshell Forms andkuwait mobile number list pdf MarketingCloudFX give you the data to know exactly how someone came to your site and filled out that form? Why is that important to know? If you’re spending any budget on marketing, don’t you want to know what marketing investments are actually bringing you a positive return on your investment?

These tools can help determine what campaigns or initiatives are driving leads, sales qualified leads, closed leads and, with the help of a CRM, revenue. Connecting your closed-won lead and revenue data to the marketing campaigns driving the leads can help you refocus your marketing efforts and budgets. Ultimately, an optimized web form with the right analytics tools can help you get more ROI from your marketing efforts.

Nutshell can help you with your lead form optimization efforts
Generate more qualified leads with your lead forms with the help of Nutshell, which powers $600 million of sales per year. Customize forms with Nutshell’s user-friendly form builder and automatically create contacts from your new leads.

In addition, our partner, WebFX, is equipped with a team of digital marketing experts with over 25+ years of experience in 154 industries. They can help your team with lead form best practices so that you can attract and nurture qualified leads.

Try Nutshell for free for 14 days to see how it can help your team.Gustavo Bianco VP of sales and customer experience at Nutshell
Gustavo Bianco
Last updated on: October 17, 2024
a dart board with two darts in it