Australian digital marketing industry

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And with more than 54,000 agencies in the United States alone by 2023, digital agency founders need to focus on more specific "niches" and "service offerings" to stand out and succeed.

For example, in Australia , smaller independent agencies are growing rapidly, accounting for almost three-quarters of the market. And brand marketers prefer working with smaller, specialized 'indy' agencies over the larger, established networks.



Now, let’s take a closer look at how to create an ideal customer profile and what should ios database be included in your own ideal customer profile.

What should an ideal customer profile include?
decision-makers
Defining the decision maker is the first step in creating an effective ideal customer profile.

The "decision maker" is often the "key figure" whose "preferences" and "authority" can "make" or "break" a potential deal.