How to use Google Analytics to impact your business strategy?

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Using Google Analytics can be an important resource for your business. See how your company can use the tool in strategic decisions!
BY: GABRIEL CARDOSO
THEGoogle is the greatest ally of companies today, with its platforms that make life easier for internet users and its complex search engine that guarantees quality returns for searches. Through “rewards” for those who optimize content, Google offers better positions in the website ranking and an increase in visits. But do you know the functions of Google Analytics and how they can impact your business strategies? See how to use Google reports to help with strategic planning!

With Google Analytics you can extract all access data from users who visit your website, thus creating a complete profile of their origin, interests and desires, allowing you to target website content and personalized marketing campaigns based on the profile of your visitors.

But after all, what is Google Analytics?
Google Analytics is a tool developed by Google in 2005, designed as a way to generate simplified reports for companies about their performance on the web. With the possibility of extracting reports with the mobile phone number data updated 2025 most diverse levels of depth, ease of simple and intuitive interfaces, Google has developed the main data collection tool about performance and accesses available on the internet, with the ease of being natively integrated with the search engine created by the company.

Recently, with the SEO boom, Google Analytics has seen a considerable increase in popularity thanks to the set of rules that guarantee organic exposure for websites with well-optimized content. With live traffic monitoring and segmented data for your business needs, the tool can provide strategic advantages for your business in a variety of ways.

How to use Google Analytics to impact your business strategy?

The Impact of Analytics Tools for Strategic Planning
Data generated by the internet is an infinite source for BI . According to research conducted by Accenture , a large amount of data currently dispersed on the web is relevant for big data analysis. However, your company does not need a large organization to analyze your website access data. With the Google Analytics service, you can have an overview of visitor behavior on your website and have an overview to define the best channels to invest strategically. With this tool, you can: