Sales promotion is defined as a marketing strategy that operates under the concept of creating interest in a product or service –which means a stimulus to buy–, through attractive short-term advertising campaigns .
Thus, we understand sales promotion as something unique, as it manages to generate interest in a product through quick and forceful actions that are designed to increase its demand. Today, 69% of buyers are attentive to look for discounts and coupons online – according to Brand Report – which demonstrates the effectiveness that promotions can have.
Among the characteristics of sales promotion are the following elements:
Dynamic . They tend to be short-lived, which awakens the FOMO (Fear Of Missing Out) of potential customers and stimulates purchases.
Attractive . It is designed to spark interest, so the promotion is set up in such a way that it attracts attention and can generate the desired action on the part of the consumer.
Unique. Since the promotion presents a new and limited opportunity, potential customers recognize in it something that they would not be able to enjoy under other circumstances. This gives it an original and exclusive character.
Regarding the objectives of sales promotion , it must be taken into account that these can be very varied. What is sales promotion ends up depending, to a certain extent, on the product or service to be promoted and its characteristics.
However, some general objectives of sales promotion are:
Strengthen customer engagement around the brand.
Increase sales and, consequently, profits.
Generate learning about consumer behavior and price expectations.
How is sales promotion applied?
Although there are many types of sales promotion, you can follow the steps below to understand how it is applied.
Although you may think that serving as many audiences as possible with your sales promotion will be beneficial, the truth is that targeting a specific audience produces better results. This way, you not only invest your resources better, but there are greater chances of success and conversions within that segmented audience, since the offer is made just for them.
Learn more about this topic at: What is the target market? 5 steps to define yours
Set goals
Think about what goals you india mobile number code want to achieve with your promotion and what aspects you should prioritize. Don't forget that the objectives must be measurable and linked to KPIs that allow you to analyze the performance obtained.
You may be interested in: How to set sales goals and be successful?
Make your promotion stand out
If you want your sales promotion to generate not only incredible profits, but also a lot of notoriety, it is important that you treat your promotion as another product to promote, spreading it through all your channels and in various ways: banners, videos, animations, graphics, and many more.
A key aspect when putting together a sales promotion that stands out is that it offers consumers something of value to them. If your promotion does not address a need they have or provide them with anything, it will not be successful no matter how hard you try.
Learn how to bring an idea to reality in the business world. Read: Value chain in marketing and sales: a guide for beginners