Content marketing and social media create shopping experiences

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The omnichannel experience adapts to each user, to offer them a personalized purchase path . And it works. Omnichannel is able to retain 91% of customers.

There are specific tools or martech ( marketing technology ) that allow you to manage all these users and channels, to obtain a real conversion into sales.

From analytics to automation, 2021 will see an increase in the number and use of martech focused on omnichannel e-commerce .

4. E-commerce Experience: connect with your user to sell to them
Millennials are already the main consumers, the numero del salvador global e-commerce audience. This generation has abandoned traditional purchasing and consumption channels. They are looking for experiences, rather than products and services .

In order to reach the new digital consumer, stores must adapt their discourse, creating a storytelling that tells their ideas, values, and way of understanding the world.


You have to know what to tell and where to do it, depending on the audience you want for your company.

Creating diverse posts on social media allows us to connect with the public, in an experience that transcends online shopping . Generating a community on social media provides immense value to companies, because it creates followers who are more loyal to brands.

To build that community, you need to start by sharing diverse and creative content on your social media . The main problem that many small businesses face is the lack of time or knowledge to maintain quality, up-to-date social media.