Action (e.g. purchase or download)

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s and legislation for sending emails via Google and Yahoo to ensure that you’re protecting your customer’s data.

Before your email database gets unmanageable it’s good to put some structure on it. Segment your customers or prospects so you can target them with relevant and personalized content. cell phone plans in the us These segments could be:

Gender
Age group
Location
Abandonment cart
Interests
Purchase history
Engagement
It’s also important to look at how to grow your email list. The more people you have on it, the more opportunities you have to engage and convert. Here are some simple ways to do that:

Offer a subscriber discount
Set up a referral program
Promote a giveaway or contest
Offer VIP discounts for ‘members’