Models are different ways to

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The study, then, suggests thaold millennials are those who had their childhood years and still lived parof their lives withouthe internet. However, when smartphones and social networks emerged, they were already adults. As characteristics, they tend to be more optimistic, collaborative and flexible.Old millennialssource: think with googleyoung millennials were children (or already teenagers) in the years these were born connected to the interneand, in childhood, they already adopted mobile culture.

However, they have experienced a world in recession and, therefore, tend to be south africa whatsapp data more realistic, questioning and financially aware. Source: think with googlegeneration zalthough millennials have gained a loof attention in recenyears, iis generation z (or jusgenz) thais currently motivating more studies in marketing. You may nohave noticed, bugeneration y is already getting older, and marketing needs to better understand the young people who are entering the markeand dictating how brands should behave.

Born between and , currently aged , generation z was born into a connected world and grew up with a cell phone in hand — which is why they are also called “digital natives”. For them, there is no division between online and offline, as they are connected aall times, everywhere. For genz, there is no time to waste.