Web redesign: structure and content

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When we consider updating the design of a website , we usually focus on the visual aspect of the website and on some technical aspects, such as its adaptation to mobile devices.

One of the great forgotten aspects in this process is the user . The new web design may be very powerful on an aesthetic level and follow the latest trends in the sector, but if we leave aside the user experience and do not previously define a good information architecture , we will end up with a portal that is not very user-friendly or friendly.

On the other hand, if we incorporate these aspects from the beginning, we will improve the quality of the website and, with this, we will guarantee the success of our redesign. Let's review the main points to consider in terms of content and structure when redesigning a website .
Google Analytics Review
Without a doubt, one of the greatest sources of information when it comes to assessing thailand telegram data which elements of our website we should improve will be the use that users give to the current version of it.

If we have the tracking code installed, Google Analytics will provide us with very valuable data on which points we should improve and which ones to keep in the new design, such as:
Pages that are never visited
Page with a high bounce rate
Pages with a high exit rate
If we have other analysis tools , whether qualitative like Hotjar or focused on specific channels like Search Console , we can also take them into account.
Defining a sitemap and structure
In the previous point we will have identified friction points in our current design. For example, pages that should have a role in navigation but their access is hidden from the user or URLs with great value for the SEO channel that do not provide any utility for the client.

With this information we can redefine (or maintain) the architecture of the new version of our website . Creating a visual map like an organization chart will allow us to specify the sections of our portal or evaluate at a glance aspects such as the depth of clicks required to access specific content.
Incorporate different profiles into the project
As we mentioned at the beginning, the redesign of a website should not focus solely on its visual aspect. Therefore, in addition to our web design team, it would be ideal to involve all those profiles that have or will have a direct relationship with the portal in the project : server technicians, web programmers, SEO, advertising campaign managers...

On the other hand, given that the website will be used by our clients , if we have staff that has direct contact with them (customer service, reception, guides, etc.), we will be able to extract very relevant information from the most common questions about our business that our target audience asks. With this information we can consider writing content, adding a new page or section, or expanding our FAQs section.