To classify organic results, google considers

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Ranking factors for local organic linksin the case of local pack and local finder, the ranking criteria focus mainly on the company's registration data on google my business. But for the classification of organic results, which come just below, what is most important for google? In this case, the criteria are focused on the business's website — and that is where the optimization should aim.

the same ranking factors as searches in general. On page;backlinks philippines whatsapp data from quality websites;domain and page authority. These factors are also combined with the personalization of results according to the location (of the user or the local term in the search) and the relevance of the site to the searched keyword, as also happens in the local pack.

However, the organic results of a local search may not only include local business sites. When searching for “hospital in porto alegre”, for example, job sites for hospitals in the city or news about this type of establishment may appear. If the search is simply for “hospital”, without a local term in the keyword, google can bring even broader results, such as the definition of the word on wikipedia.