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A sales and customer service Digitalize or Die – the podcast for marketing. A sales and customer service Play The Importance of Inbound. Relevant Information for Real Prospects Inbound marketing has the clear task of generating leads. However. A unlike classic outbound measures. A this is not done by drawing attention to yourself and your products (push strategy). A but by offering high-quality content that draws a potential customer's attention to your company.


A services or products (pull strategy). Traditional outbound marketing poor results latvia cell phone number list over the years. The mass approach does not address individual problems. And today's customers are put off by the mass of advertising. In addition. A the extremely high advertising costs are often offset by success that is difficult to measure. Inbound. A on the other hand. A relies on qualifi content - not advertising.


A but professional help - which provides solutions to specific questions. A problems or wishes of a clearly defin buyer persona. It therefore replaces the much less tangible target group. Read also. What is a Buyer Persona Describing inbound as a game changer is bas on the idea of ​​bringing information to genuine prospects. It's not about what your company offers. A it's more about what your persona is looking for.