So, how do you listen to and talk to your customers? Only at trade israel telephone directory shows? Only through your sales network? Not enough to have a successful Industrial Marketing strategy.
Building value propositions with immersive dynamics with clients (events, training, visits to industrial plants , etc.), B2B communities, Big Data, co-creation projects, prescription projects, etc. are essential when building a customer voice system adapted to the industrial environment.
In BtrueB 's specific methodology , we never begin an Industrial Marketing Strategy development project without personally interviewing our clients' customers using the Buyer Persona method .