How to implement an advertising campaign: a step-by-step guide
Step one: generating a link for use in the advertising campaign
Go to the OZON Seller account, select the "External traffic" section. The "Create links for external traffic" window will appear. In the large window, insert a link to the store or to a specific product that we plan to promote.
On the right, in the "utm_source" parameter, we write the channel to track statistics in Yandex Metrica. Usually, I write "vk_ads", and in "utm_medium" I write the platform from which the traffic comes. In our case, it is Ozon. In the "utm_campaign" parameter, I enter the name of the campaign. We take it from the VK Advertising account.
Tip: It is better to name the campaign according to the shandong cell phone number list audience you are targeting. Then, when analyzing the effectiveness of the advertising campaign, it will be clear which segment has shown the most effectiveness. Subsequently, this will help decide which campaigns should be disabled and which ones should be scaled.
Next, copy the received link and go to set up the advertising campaign directly in the VK advertising account.
Step Two: Set Up Your Ad and Audiences to Run Your Ad
Everything is quite simple here. First, you need to select the desired ad format, insert our marked link, and then configure the audience parameters (social demographics, interests, etc.).
Step Three: Tracking Advertising Campaign Statistics
Statistics on launched advertising campaigns go directly to OZON, to the “External traffic” section and are available for downloading in Excel format by periods. It looks like this:
And this is where we encountered the first problem with data matching: there were tens of times more transitions in advertising accounts than in the statistics from OZON.