Perhaps you prefer to spend money

[Shishirgano9]

But there’s a problem. That’s not actually how we buy! The truth is, as buyers we value all sorts of things about the things on which we spend money that have absolutely nothing to do with the hard returns we derive from them. Don’t believe me? Think about something you spend your hard-earned, discretionary money on. Perhaps you enjoy dining out at nice restaurants, playing video games, or collecting rare stamps.



Perhaps you like having the latest gadgets and technology. Or on costa rica cell phone number list experiences like travel, music concerts, or the performing arts. Now tell me, what is the ROI of those spending decisions? Hard to tell I bet! In all fairness, I suspect you believe these investments do have an ROI, and they likely do on some level. For example, plunking down your credit card to buy the latest smartphone with more storage and a faster processor may allow you to be more productive at work.



And going on a Caribbean cruise during the snowy winter months may help reduce your stress level, resulting in enhanced creativity and longevity. But while buyers may certainly see value from in strong ROI, those reasons are rarely the primary motivators for those purchasing decisions. You buy the latest smartphone because you value the feeling of being on the cutting edge of technology. You go on the Caribbean cruise because you value spending time with your family and know you don’t do it enough with your busy work schedule.