How major brands join the metaverse

[shaownhasan]

Horizon Worlds
Roblox
Fortnite
Decentraland
The Sandbox
Axie Infinity
​​lluvium
Virbela
Each one has its own nuances, so remember to explore to argentina phone number data best understand how to incorporate your brand.

Now that you have access to a list of metaverse platforms, let’s go over a few brand examples to help inspire your own campaigns:

Miller Lite
Each year football fans grab some cold ones while watching the Super Bowl. In February 2022, Miller Lite became the first-ever brand bar to join the metaverse. Meta Lite Bar was hosted on Decentraland and even aired the brand’s Super Bowl ad. The virtual tavern offered 21+ patrons interactive games, a photo booth and more. The beer brand also gave users the chance to win $500 cash to stock their fridges before the Big Game.



More recently, Miller Lite collaborated with international superstar J Balvin to launch a new physical merch line entitled BodegaWear. The clothing line is an exclusive streetwear collection inspired by the bodega scene. All of the proceeds will be donated to Accion Opportunity Fund, a non-profit dedicated to providing resources to Latinx business owners.