According to research, brands focused on building positive customer experiences are 60% more profitable compared to those that aren’t.
Keeping a tab on social customer care conversations helps you uncover common themes and topics, revealing service or product issues that would otherwise go unnoticed. This helps you elevate your customer experience strategy to build loyalty and attract new customers. Plus, it supports cross-functional teams by providing customer-centric albania phone number data insights to propel their efforts forward and improve the overall brand experience.
Screenshot of a Tweet with a conversation between a customer and the Sprout Social customer care team
Discover brand insights
Brand insights from conversational analytics enable you to grow your social presence and improve brand perception. They aid you in making key business decisions like choosing the right social media influencers for your brand or building successful co-branding partnerships like Spotify and Starbucks, where Starbucks customers can sign-up for a free Spotify premium subscription.
Screenshot of a Tweet from Ariana Grande's Spotify account promoting an offer available in the Starbucks loyalty program.
According to The Sprout Social Index™ 2022, 90% of marketers agree social insights help differentiate their brands in the market for a competitive edge. With conversational analytics, glean countless customer discussions and conversations around competitors and your brand on networks like Reddit, Google My Business (GMB), Glassdoor, Facebook and Instagram to derive competitive intelligence.