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However, the conversion rate is lower. That is, it is more profitable for achieving a sale, requesting information, etc. This case could be isolated, but it makes perfect sense. Google ads are produced through user searches. This means that the user already has in mind what he wants , what he needs, so when he enters the page he is already predisposed to take some action . In this case, AdWords has helped us better to achieve our objectives. In any case, what we have been able to prove is that, if we perfectly combine both advertising campaigns to pursue different objectives, our online marketing strategy has a much greater chance of being successful.


Many pages have a very low conversion austria mobile database rate, meaning that few visitors become customers, and when this happens it is because something is not working well. very common in most e-commerce sites, so I want to bring them together here, so that they make you analyze and reflect on some issues of your business. 1. Shipping costs Did you know that 55% of shoppers abandon their shopping carts because of shipping costs? See if this is the main reason why customers abandon your e-commerce site. If the answer is yes, remove this obstacle for them and offer different solutions.