Luis Sendino Hermosilla, a trainer at the Chamber of Commerce of León, describes the essential issues in the development of the Marketing Plan for any business project. Would you like to know them?
Innovation and competitiveness
Tags: Self-employed , Companies , Guides , Marketing for SMEs , Startups , Entrepreneurs , SMEs
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Strategic Marketing is an indispensable ally for the management of a company because it focuses its attention on the keys to any business: profit, customers and their needs, the strength of the competitive advantage and its relationship with the increasingly changing environment.
Excellent Strategic Marketing management lies in knowing how to answer these ten questions:
Who to sell to? (customer)
Why will they buy from us? (needs)
What can we do to be chosen? (competitive advantage)
What to sell? (product and service policy)
How much to sell for? (pricing policy)
How to make products available to customers? (distribution policy)
How can we make ourselves known? (notoriety)
How can we get them to trust us? (trust)
What to do to retain customers? (loyalty)
What to do to get a recommendation? (prescription)
The answers provided may be different from those given mexico phone lookup the Sales and/or Finance departments, but they are always aligned with the general interest of the company, because as the father of modern management Peter Druker said,
“Marketing is the only function, along with innovation,
vital and produces results. The rest are costs”
Strategic Marketing is the ally of Management and other departments in achieving the sustainability and survival of the company, which is why knowing its keys and the guidelines for defining its necessary planning is essential for any partner, manager or entrepreneur.
If you want to learn more about developing a Marketing Plan, the León Chamber of Commerce will be offering a training course on the subject in April.