Analysis of bets when using manual strategies.

[hasibaakterss3309]

What else can be done to improve the situation?

Optimization processes that should be carried out regularly in accounts. You should pay attention to them when analyzing KPIs:

Testing bidding strategies by running experiments.

Search query analysis.

Analysis of placements in display network campaigns.

Reallocation of the budget according to goals.


Analyze reports by location and device and adjust bids as needed.

Updating ads/extensions depending on china telegram data traffic volume/CTR goals achieved.

Analyzing the quality score of keywords and carrying out work to improve it.

Analysis of remarketing audiences, segmentation by actions on the site, by period, etc.

Testing new campaign types, targeting in CMS, adding new keywords, disabling ineffective ones, etc.

List of important indicators:

CPA (cost per conversion): Is it what the customer wants?

CR (conversion rate). To understand the acceptable limit, it is necessary to consider what we consider conversions. If it is filling out a callback form, then it can reach 10%, and if it is a transaction, then from 0.2% to 3% and higher (depending on the niche).

ROI (return on investment) and ROAS (return on advertising spend). Provided that the client provides the necessary data to calculate these indicators.

Reach metrics (impressions, percentage of impressions gained, lost, etc.). In campaigns with high performance indicators, it makes more sense to approach reach to 100% and vice versa.