When publishing posts, consider when your audience is online.

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Compare user activity on weekdays and weekends, mornings and evenings, weekdays and holidays. You might be surprised, but even non-obvious factors, such as weather, affect activity and engagement.

5. Always track how changes in paid promotion and content plan have affected your statistics. For example, if you are a restaurant owner who used to post just photos of food from your phone and then decided to hire a professional photographer, you can see how justified your expenses are by looking at the statistics section.Instagram statistics are simple, accessible, and don’t require in-depth study. Simply by tracking the numbers and understanding what they bosnia and herzegovina telegram data mean, you can improve your blog, increase your followers, engagement, and sales through Instagram.

Let's take a closer look at how to use Instagram statistics.

How to see statistics
Full statistics are available only to those who have switched to a business account.

To do this, click on the three lines in the upper right corner, go to “Settings”, and then to “Account”. At the bottom, click “Switch to professional account”. In some accounts, the line will be right in “Settings”.

How to see statistics

Next, you need to choose the type – “Author” or “Business”. The first is suitable for influencers, bloggers, celebrities. The second is for companies and sellers. If necessary, you can change the type of business account.