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The objective may be to complete a subscription form, or to purchase a product. In online marketing campaigns for e-commerce, the word “acquisition” is often used (instead of action). CPA is calculated by: 1) dividing cost by conversions, or 2) dividing cost per click (CPC) by conversion rate. ROI (Return On Investment): calculate the profit or effectiveness obtained in relation to the investment made in our online marketing actions. The higher the ROI, the more profitable our campaigns will be. be able to determine the most important KPIs when delivering a brief to the agency or, if you are the service provider, to determine the most important points when reporting to the brand in question.


Source Zuckerberg's company decided to brazil whatsapp number data make new changes to the Facebook algorithm. Here we tell you what effects this decision will have. Starting in August 2010, the social network giant decided to publish the algorithm with which fan pages lost organic reach, with the aim of improving the user experience with more relevant posts. This decision had a great impact on companies that decided at that time to channel their brand image to social networks, reducing visibility and reach when making an organic post. With this event came the greater reach with paid publications, a business-oriented decision so that the company could offer greater profitability for itself.