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“The Wind of the Era”: The Emergence of AI and the Sharp Rise in Demand for English-Language Content
Being a successful specialist in the copywriting market is always difficult, because every day you have to deal with dumping, extremely high competition, as well as ageism, sexism, urbanity and other similar "joys" of life. Instead, from time to time factors appear that make an already difficult life even more difficult. An example of this is the COVID-19 pandemic. Many were left without work for many months. But in the end, businesses gradually and quite successfully moved online. And this meant an even greater need for specialists who create content for various online channels. So, copywriters passed the coronavirus test successfully.

An even more difficult factor influencing the market afghanistan telegram data was the full-scale war. But, as we noted at the beginning, it did not throw Ukrainian middle-level copywriters off track. These specialists managed to get through the moment of rupture with Russian “colleagues”, clients and employers with dignity.

But another factor of turbulence was not long in coming – the emergence of AI. And immediately the media was filled with headlines that ChatGPT and its relatives would be able to completely replace copywriters . Months of experiments began, the result of which can be summed up in one thing: a new line appeared in the requirements for a copywriter from customers: “the ability to use AI in work”. And that’s all. Artificial intelligence cannot replace a human specialist. But it can strengthen it, simplify it and significantly speed up the performance of certain tasks. At the same time, the degree of involvement of AI in the work depends on the business niche in which the copywriter works and on the type of commercial text that he prepares.